Online advertising is a form of promotion that uses the Internet and World Wide Web to deliver marketing messages to attract customers. Examples of online advertising include contextual ads on search engine results pages, banner ads, Rich Media Ads, Social network advertising, interstitial ads, online classified advertising, advertising networks and e-mail marketing, including e-mail spam. Many of these types of ads are delivered by an Ad server. Google is a good example of a website using an using an ad server.
One major benefit of online advertising is the immediate publishing of information and content that is not limited by geography or time. To that end, the emerging area of interactive advertising presents fresh challenges for advertisers who have hitherto adopted an interruptive strategy.
Another benefit is the efficiency of advertiser’s investment. Online advertising allows for the customization of advertisements, including content and posted websites. For example, AdWords, Yahoo! Search Marketing and Google AdSense enable ads to be shown on relevant web pages or alongside search result
In its most common use, the term online advertising comprises all sorts of banner advertisement, e-mail advertising, in game advertising, and keyword advertising, on platforms such as Facebook, Twitter, or Myspace has received increased relevance. />
Online advertising is proving to be the most powerful and cost-effective tool to drive traffic to your web site and business. Online advertising provides maximum exposure to your products than any other form of advertising. Research has confirmed that online advertising has given results and is a growing business revenue.
The two most common ways in which online advertising is purchased are CPM, and CPC.
***CPM (Cost Per Mille) or CPT (Cost Per Thousand Impressions) is when advertisers pay for exposure of their message to a specific audience. “Per mille” means per thousand impressions, or loads of an advertisement. However, some impressions may not be counted, such as a reload or internal user action.
***CPC (Cost Per Click) or PPC (Pay per click) is when advertisers pay each time a user clicks on their listing and is redirected to their website. They do not actually pay for the listing, but only when the listing is clicked on. This system allows advertising specialists to refine searches and gain information about their market. Under the Pay per click pricing system, advertisers pay for the right to be listed under a series of target rich words that direct relevant traffic to their website, and pay only when someone clicks on their listing which links directly to their website. CPC differs from CPV in that each click is paid for regardless of whether the user makes it to the target site.
We can help you advertise your corporate presence, websites, products and services online via facebook, google, twitter, yahoo and many more high ranking websites and links. We help develop advert concepts, flash adverts & banners and run your campaign according to your budget. We also help modify your ads.
The pricing for online advertisement depends on your budget however we charge 25% of the advertising cost as our professional services. Depending on your budget and expected audience you can run your ads for as low as $10 a day